Recycling recently (finally) got a lot easier for residents of Haverhill, MA. Effective July 5, 2010, residents no longer need to separate paper & cardboard from glass, plastics, and metal. Instead, all recyclables can simply be thrown in the same container, then placed at the curbside for collection every other week.

No more sorting, no more Saturday trips to the Recycling Center, no more excuses!

Sproutreach is pleased to have played a part in this exciting new program by creating the outreach materials recently mailed to city residents. Each of the city’s nearly 30,000 households was issued a packet containing a tri-fold brochure with the program’s guidelines and a tear-off collection schedule, a large sticker to label a recycling container, and a letter from the Mayor.

Our studio also created a website for the program, HaverhillRecycles.org. The site is designed to serve as an online guide to the program, a collection calendar, a resource for additional information, and a place for community feedback and interaction.

The website, as well as the printed outreach materials, were all funded by Team Haverhill —the driving force behind this expanded recycling initiative. Team Haverhill is an independent, volunteer action group dedicated to making Haverhill a better place to live, learn, work and play.

Long before the current oil spill, the largest in US history, British Petroleum was working hard to greenwash consumers into believing they were an environmentally responsible corporation. At the center of that effort is their cheerful green flower logo.

In their Behind The Logo campaign, Greenpeace UK is leading an effort to rebrand BP with a logo more befitting their operations, and is welcoming your suggestions! They’ve created a Flickr photostream where they’re accepting submissions for revised BP logos. As sample entry is shown at right.

Last week, Greenpeace climbers scaled the front of BP’s corporate headquarters in London to brand them with a logo that better suits their dirty business (photo below).

Here’s a sneak peak at a logo Sproutreach recently created for Fletcher Community Farm, Haverhill’s new CSA (Community Supported Agriculture).

Mission Statement: Fletcher Community Farm aims to get quality, local and natural food into the hands and bellies of Greater Haverhill area residents, and foster public appreciation for the benefits of local agricultural lands and the crops they produce.

For additional information about the Fletcher Community Farm CSA Program, or to sign up for a share in this year’s harvest of fresh, local fruits and vegetables, contact Polly at 978-388-3422.