Posts Tagged ‘branding’
Kurt Weidemann’s legacy
Kurt Weidemann – typographer, graphic designer, brand identity consultant, and teacher – passed away one week ago at age 88. Widely accepted as one of the most influential typographers of the 20th century, he leaves behind an indelible mark on the industry, as well as printed communications in general. Yet, perhaps the greatest lesson to be taken from his life is in the manner in which he conducted business – with the courage and conviction to follow his strong morals and ethics.
Weidemann’s spirit is beautifully captured in this video from Gestalten TV, filmed in his home studio in Stuttgart. He shares a bit of his rich experiences, including a decade spent breaking rocks at a Russian prison camp during WWII, his work as an identity consultant for Porsche and Mercedes-Benz, his views on typefaces, the distinction between professional design and art, and at the very end of the interview…the keys to his success! I highly recommend taking 16 minutes to watch this video.
Kurt Weidemann 1922 – 2011: The King Is Dead, Long Live the King! from Gestalten on Vimeo.
Snowflakes and logos
With yet another snowstorm here today, I thought I’d share this snowflake-inspired logo I designed last year. AMA Scientific is a national supplier of laboratory refrigerators and freezers. The logo’s ice-crystal mark is created from the company’s initials.

Related: For more snowflake-inspired logos, check out 10 Snowflake-Inspired Logos, posted on the blog Zeroside.
Community Giving Tree Grand Opening
Community Giving Tree recycles children’s clothing and baby equipment and provides other necessities such as school supplies and toiletries to low income families in Essex County, MA.
The donations that they collect and distribute keep babies safe, make children feel valued, and help families achieve self-sufficiency. By putting gently used baby equipment, toys, and clothing into the hands of deserving local families, they’re also keeping these items out of the landfill.
Grand Opening Celebration: Sat., June 12
Saturday, June 12, from 10 AM to 1 PM, the nonprofit organization will celebrate the opening of their brand new Community Giving Center, located at 570 Main St, West Boxford, MA. If you’re in the area, consider stopping by to learn more about the organization’s mission and services and discover rewarding opportunities to get involved. The event will include a building dedication, tree planting, ribbon cutting, open house and tours.
Below: A bi-fold brochure that Sproutreach recently designed for Community Giving Tree



Connect via LinkedIn