This past weekend, during one of several adventures with rooftop ice dams that involved climbing out the window of an attic dormer, a bit of paper happened to catch my eye, peaking out from beneath a small hole in the attic floor. After pulling up the floor board, I was delighted to find copies of… Read more »
Posts Tagged: advertising
The B word: the misuse & overuse of “brand”
For some time now I have been growing increasingly turned off by the ubiquitous and ambiguous use of the term “brand”. As a result, I was delighted to stumble upon a recent entry in Russel Davies’ blog Advertising Practitioner, entitled Branding – the even more dismal science, in which he examines “how the idea of… Read more »
