Summary: Text links within web and email copy should be brief, yet informative enough to stand alone and establish expectations, and should be placed with an understanding that many users will be scanning text. In this article, we’ll discuss how to avoid “click here” and other common text link mistakes, provide tips for improving engagement… Read more »
While I’ve been fortunate to have had a number of opportunities to lend my design services to the fight against Type 1 Diabetes, it’s rare that I get a venue to use my words in that effort. However, I was recently presented with just such an opportunity. Lisa and I are honored to be featured… Read more »
It seems that my sporadic reading schedule is always at least one edition behind in my attempt to keep pace with the magazines and periodicals to which I subscribe. So, with that disclaimer out of the way, let me share an important, thought-provoking article that appeared in the December 2009 edition of Outside Magazine. The… Read more »
Author’s note: If you haven’t already read the preceding article, Creating an effective brochure #1: Planning, I highly recommend starting there, then coming back to this article. Many of the suggestions below assume that you’ve already given consideration to the information and questions presented in the article on planning. When creating a brochure, regardless of… Read more »
My father (Thomas J. Gough) was a psychologist by profession. Perhaps because of his quest to better understand and help people, and/or as a result of being the son of an award-winning commercial graphic artist, he had an acute sense of the power of words. Consequently, my father chronicled much of his life’s discoveries, thoughts,… Read more »
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