While cleaning out a desk recently, I uncovered this scrap of paper containing some notes I made on my approach to the process of designing logos. I don’t know how old it is, but it still looks accurate, so I thought I’d share it. Never underestimate the power of a seedling:SHARE VIA
Posts Categorized: Logo Design
Logos as receptacles for meaning
Think for a moment about the logos or brand marks to which you have the strongest connections. It’s likely that those attachments have grown over time. Your experiences with the product or service have shaped and colored your interpretation of the logo—a visual symbol of that brand. In this way, the logo serves as a… Read more »
Snowflakes and logos
With yet another snowstorm here today, I thought I’d share this snowflake-inspired logo I designed last year. AMA Scientific is a national supplier of laboratory refrigerators and freezers. The logo’s ice-crystal mark is created from the company’s initials. Related: For more snowflake-inspired logos, check out 10 Snowflake-Inspired Logos, posted on the blog Zeroside. Never underestimate… Read more »
Haverhill’s newest CSA
Here’s a sneak peak at a logo Sproutreach recently created for Fletcher Community Farm, Haverhill’s new CSA (Community Supported Agriculture). Mission Statement: Fletcher Community Farm aims to get quality, local and natural food into the hands and bellies of Greater Haverhill area residents, and foster public appreciation for the benefits of local agricultural lands and… Read more »
Some thoughts on branding
I do more thinking about brands, mine and my clients’, than I care to admit. As a result, I’m usually interested in what others in the design and marketing fields have to say about branding, both as a concept and as a service. Here are a few thoughts generated by bits I’ve read over the… Read more »
