No more sorting, no more Saturday trips to the Recycling Center, no more excuses!

Sproutreach is pleased to have played a part in this exciting new program by creating the outreach materials recently mailed to city residents. Each of the city’s nearly 30,000 households was issued a packet containing a tri-fold brochure with the program’s guidelines and a tear-off collection schedule, a large sticker to label a recycling container, and a letter from the Mayor.

Our studio also created a website for the program, HaverhillRecycles.org. The site is designed to serve as an online guide to the program, a collection calendar, a resource for additional information, and a place for community feedback and interaction.

The website, as well as the printed outreach materials, were all funded by Team Haverhill —the driving force behind this expanded recycling initiative. Team Haverhill is an independent, volunteer action group dedicated to making Haverhill a better place to live, learn, work and play.

In their Behind The Logo campaign, Greenpeace UK is leading an effort to rebrand BP with a logo more befitting their operations, and is welcoming your suggestions! They’ve created a Flickr photostream where they’re accepting submissions for revised BP logos. As sample entry is shown at right.

Last week, Greenpeace climbers scaled the front of BP’s corporate headquarters in London to brand them with a logo that better suits their dirty business (photo below).

Here’s a sneak peak at a logo Sproutreach recently created for Fletcher Community Farm, Haverhill’s new CSA (Community Supported Agriculture).

Mission Statement: Fletcher Community Farm aims to get quality, local and natural food into the hands and bellies of Greater Haverhill area residents, and foster public appreciation for the benefits of local agricultural lands and the crops they produce.

For additional information about the Fletcher Community Farm CSA Program, or to sign up for a share in this year’s harvest of fresh, local fruits and vegetables, contact Polly at 978-388-3422.

Recycling industry sources estimate that less than 20% of aluminum pet food cans are recycled each year, compared to 54 percent of other aluminum cans. As a result, Friskies® and Fancy Feast® have created the Together We Can campaign, designed to educate cat owners about the recyclability of cat food cans and increase the total number of pet food cans recycled each year. See togetherwecanrecycle.com for more info.

Upcycling cat food cans

As part of this campaign, Purina has invited imaginative pet lovers, environmentalists, artists and celebrities to create cat-inspired art from empty aluminum Friskies® and Fancy Feast® cans. The art will be displayed at a one-night only RePURRposed Gallery Event in New York City. Check togetherwecanrecycle.com in April to see what the artists came up with.

Related Note:
What’s behind this disproportionate recycling rate when it comes to cat food cans? Is it feelings about the need to rinse the cans before placing them in the recycling bin? For some straight scoop on “Dirty Containers” and other recycling dilemmas, check out the great article, I Didn’t Know That was Recyclable!, over at earth911.com.

We’re delighted to have some of Sproutreach’s work included in the new book, Designing for the Greater Good: The Best in Cause-Related Marketing and Nonprofit Design, just released this week.

The first ever book of its kind, Designing for the Greater Good features hundreds of illustrated examples of the best nonprofit and cause-related design worldwide, as well as inspiring case studies and insights into great nonprofit branding campaigns. The authors, Peleg Top and Jonathan Cleveland, intend for this book to serve as “a comprehensive resource for designers, creative professionals, marketers, corporate communications departments and nonprofit leaders”. The book showcases work from a variety of sectors including Family and Community, Animal Causes, Health, Human Rights, Environmental Awareness, Spirituality, and the Arts.