Inspired by Teal Triggs’ book Type Design: Radical Innovations and Experimentation, I decided to explore the use of calligrams. By definition, a calligram is formed when a group of words are arranged to visually represent its content. Calligrams are considered to be a form of concrete poetry, also called visual poetry.

The images created by these visual forms provide a unique means of integrating content and visual display -indeed the goal of any graphic designer.

In this most recent case, I explored the technique as a means of conveying an advertising message for a client in Rhode Island that creates custom foot orthotics using a new technology. The resulting calligram was to be used on the back side of a business card, providing an eye-catching means of delivering a message.

Tags: business card design, calligram, calligrams, concrete poetry, type design, typography, visual poetry

This entry was posted on Thursday, January 18th, 2007 at 9:59 PM and is filed under Type Design / Typography. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.